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 In Fast Company’s 2011 Most Innovative Companies list, Nissan came in fourth, right after (in order) Apple, Twitter and Facebook.

The Japanese automaker beat out Groupon and Google and 44 others for excellent work done in the recent past. Nissan was given  the nod for “creating the Leaf, the first mass-market, all-electric car.” How about that…?  Nissan came up with a more innovative idea than Internet coupons.

Nissan CEO Carlos Ghosn spoke with Fast Company and he said a few interesting things. For example, he said Nissan’s target market for the Leaf is “women and young people.” He also took a swipe at Tesla saying…

    “The first electric cars were awful. They were selling for $100,000. Who’s going to buy that? Then you have the Volt, which is, what, $40,000? This is $25,000 [after government incentives], but even that I consider expensive. I don’t want to make a niche product.”

No automaker aside from Nissan made Fast Company’s 2011 list. The only other automotive-related company on the list is Enerkem, which can turn trash into ethanol.


Nissan of Keene is a New Hampshire Nissan dealer, serving NH, MA, and VT.


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